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ABOUT ABOUT
ABOUTAbout the Brand
New Cheng began as an export factory producing premium kabayaki eel exclusively for the Japanese market. It gradually expanded into a diverse range of frozen foods exported worldwide and sold in Taiwan, and, drawing on its experience in importing and exporting seafood and meat, has transformed into a full-service frozen food supplier.
Kitcheng (Kitchen by New Cheng) brings together New Cheng and the kitchen, taking fresh ingredients all the way to delicious dishes on your table. Kitcheng specializes in ready-to-eat meals, so even with a busy life, consumers can cook quickly and easily and enjoy great food.
The cutting board in the logo is where every delicious dish begins, and it also serves as a plating board that adds a sense of occasion to the table. Orange evokes sunshine, happiness, and health. We hope to bring great food into your life and let our care shine through in every dish.
Beyond flavor, Kitcheng is committed to food safety, just as the "Cheng" in its name, meaning "castle," stands for strength and defense. Kitcheng is the chef inside this sturdy castle, continuously creating stunning, top-tier flavors. Come join us for this feast!
WHY USWhy We Partnered
Kitcheng's mission is "bringing great flavor into everyone's life," and it pursues culinary excellence with a Japanese-style artisan spirit. Our partnership with TAIPEI EAST POWER grew from a shared resonance around "the power of the East," relentless drive, and shared success as a team. Just as the players give their all with a ninja spirit, Kitcheng puts its heart into every dish. Together, we hope to share great flavor and energy, in life and in sport, with passion and sincerity.
A Message to TAIPEI EAST POWER
Kitcheng salutes the passion on the court with the heat of its cooking, giving its all alongside EAST POWER to make every moment brilliant.
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