TAIPEI EAST POWER Professional Volleyball Club (TAIPEI EAST POWER), one of the founding members of the Taiwan Professional Volleyball League (TPVL), today officially unveiled its new identity system and brand image. Setting out from Tianmu and fighting for the city of Taipei, EAST POWER will write a brand-new chapter on Taiwan's professional volleyball stage with speed, explosive power, and unrelenting perseverance.

Ninja Bunny: The Symbol of Our Team Spirit

EAST POWER's team identity IP, the Ninja Bunny, is the embodiment of speed and agility. It combines a rabbit's light, nimble movement with a ninja's calm decisiveness, symbolizing the team's core spirit: passion and composure side by side, cuteness and resilience growing together.

We believe a great team needs not only formidable strength on court but also a distinctive identity and clear values.
The Ninja Bunny is not just a mascot; it is the tangible expression of the EAST POWER spirit.

Visual Language: Bringing Modern Sports Aesthetics to Eastern Energy

The team identity design is made up of the following core elements:

• Color system:
  • Orange: symbolizing passion, speed, and boundless drive
  • Black: conveying focus, fighting spirit, and deep tension
  • White: representing purity, steadiness, and teamwork
• Graphic vocabulary:
  • The Ninja Bunny wears a ninja headband and appears as a figure combining tactical thinking with explosive power, symbolizing the birth of a city hero
  • The team crest uses sharp contours and a multi-layered composition to express the high flexibility of our tactical variations
  • The team's typeface has a diagonal sense of motion, embodying an attacking tempo that strikes before you can blink
  • The O in "POWER" is transformed into a shuriken, highlighting a style of precision and the lethal strike

This logo is a declaration of who we are.
We will keep building a sporting aesthetic that belongs to EAST POWER through identity design, tactical style, and community communication.

Starting from Taipei, Taking On Every Summit

Our home arena is the University of Taipei Tianmu Gymnasium. Here we will keep building enthusiasm for volleyball and show the running speed, leaping height, and team chemistry that belong to EAST POWER.

EAST POWER is ready to go.

We invite everyone who loves sport and loves this city to witness the legend of TAIPEI EAST POWER together.