SUPERCURCUMA × ihergo enter the arena to create new energy for health and everyday cheering!

TAIPEI EAST POWER continues to expand its roster of brand partnerships, entering a partnership with Data Cloud Technology Co., Ltd. and launching a cross-sector collaboration with its two major brands, SUPERCURCUMA and ihergo. The partnership brings together sport, health, and everyday consumption, and through the integration of a wide range of resources it aims to create a passionate home-game experience made just for fans.

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From the spirit of the court into everyday life

SUPERCURCUMA builds its brand around the idea that "every moment is a better beginning," focusing on the development of functional nutritional supplements. The brand selects organic Taiwanese turmeric and pairs it with patented piperine, offering a range of formulas covering metabolism, eye care, sleep support, and body management, with the aim of supporting consumers as they keep making adjustments in daily life and move toward a better state of health.

The brand said that the perseverance, teamwork, and constant breakthroughs TAIPEI EAST POWER shows on court align closely with its own philosophy. "Supporting sport is like safeguarding health. It helps everyone release their energy and move toward a better version of themselves." It also looks forward to sharing positive energy together with the team through this partnership.

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The power of group buying comes together to build a cheering culture everyone can join

ihergo, founded in 2007, is one of Taiwan's leading food group-buying platforms, with more than 1.4 million members, over 2,000 partner suppliers, and a repeat purchase rate as high as 70 percent. Centered on food, its product range spans frozen foods, drinks and snacks, household goods, and home appliances, and it creates a convenient, efficient shopping experience through a variety of group-buying mechanisms and rewards.

For this partnership, ihergo starts from the idea of solidarity, extending group-buying culture into the world of sport as a symbol of the collective strength that runs from gathering online to cheering at the venue. The brand said, "From the rapport of group buying to a team battling it out, we believe everyone plays a key part. This is our youth, and we are taking the court together!"

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Partners join forces to keep creating new possibilities

TAIPEI EAST POWER said it will continue to work with brands from different fields, starting on the court and extending into fans' daily lives to build a more connected sports culture. The partnerships with SUPERCURCUMA and ihergo not only strengthen brand influence but are also intended to let more people feel the value of team spirit and good health by bringing sport and daily life together.

Going forward, TAIPEI EAST POWER will keep working with its partners to bring fans more varied and more heartfelt experiences, so that in every moment we can all move toward a better version of ourselves.